As an experienced Senior Buyer and Fashion Communicator, my skills lie within creative development, strategic planning and trend implementation. I am approachable, diligent and I have strong communicative skills, with a passionate interest in people development. I am experienced in a diverse range of specialisms including brand management, art direction and professional coaching, as well as in my approach to visual experimentation and I now strive to contribute content and ideas that challenge and shape the fashion industry.
In my current role I have achieved the consecutive largest sales seasons to date for brands managed, independently created and launched an owned brand called Uncommon Souls which is stocked on ASOS and Zalando, secured new business partnerships totaling over £10m in annual sales and implemented a people development programme to coach in-business talent.
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