Anders & Frey
Anders & Frey is a fashion label concept that I designed in 2017. The business I was working for was looking to establish some new men's trend focused brands and the proposition of Anders & Frey was to deliver a Scandinavian inspired minimalist brand, with focus of trend delivery through cut and fit as opposed to bold design. All of the content of the proposition was curated independently by myself, and although the imagery was formed from other brands, it was used to give a feel of what the brand identity would be. All of the CADs shown in the pack were fully developed by myself.
Anders & Frey was shown in an Arcadia board meeting with Ian Grabiner and David Shepherd in 2017 for potential investment, and although positive feedback was received, it was decided that we would not continue with the brand.
Brand Strategy & Proposition Document