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Through my career I have designed and launched several brands to the commercial retail market. Some of these are established through partnerships with business and some were independently created. The below portfolio of brands are those that I have lead in creative and strategic development and planning. I have been responsible for the brand establishment, customer proposition, product range and trading of all of these brands.

Uncommon Souls


Uncommon Souls is a menswear brand that challenges the hard lined gender divides in the jewellery and accessories market. Uncommon Souls is available on ASOS and Zalando.



Erase is a womenswear label that focuses on delivering product that is first-to-market based on catwalk response to trend. Erase is available on ASOS and Zalando.

Forde & Valentine


Forde & Valentine is a luxury stationery brand that I independently created and owned from 2015 to 2018. Forde & Valentine had an ecommerce retail and was stocked in Spitalfields Market.

Salt Spin


Salt Spin was a brand I created for denim supply agent Alpha 211 and was the first own brand for the business, established in the mid-high end fashion market.