Burberry Video Lab was created as a proposed cinematography exhibition hosted at Somerset House, London for the Burberry brand. The public would purchase tickets to attend the event which interactively showcases past Burberry films. The guests would also be given the chance to have a Burberry style makeover and walk through a structured set with the possibility of featuring in a new public campaign. The video above shows the project from concept development to augmented reality and strategy execution. The proposal booklet below shows how the project would be pitched in print form.