Salt Spin was a brand developed for Alpha 211, a Denim supply agent who were looking to develop their business with the launch of an owned brand. 

I developed the entire concept of the brand independently as per the below document and then worked as an Employee of Alpha 211 to establish the brand, stepping away from operations and managing the creative implementation on a Freelance basis. 

I worked with Alpha 211 to re-strategise the brand to appeal to a more heritage and premium consumer which is how the brand stands today. The brand can be seen at

Brand Strategy & Proposition Document