A fashion brand and business development lead, shaping product, partnerships and brand stories that impact.
I’m Jack - a strategic and approachable leader with a passion for creativity, design and product, and with a sharp commercial mindset. I specialise in brand communication, creative direction, and visual experimentation, blending business insight with hands-on creative expertise, underpinned by a track record of driving brand growth.
Design and creative communication are at the heart of everything I do, flowing naturally through my work and allowing me to adapt seamlessly to a variety of brands, understanding their tone of voice, personality, and essence.
With a first-class BA in Fashion Communication, an Open University degree in Digital Photography, and more than 12 years experience in the fashion industry, I bring focus, energy, and a collaborative spirit to every project - guiding teams, shaping ideas, and delivering work that drives impact.
Outside of work, I’m social, with a love of travel, photography, and creative hobbies like ceramics and life drawing. I’m obsessed with Spanish and Latin music—from Ca7riel and Paco Amoroso to Rosalía and Bad Bunny. After living in East Asia early in my career, I’ve developed a strong wanderlust and a curiosity for immersing myself in different cultures and experiences.
who i am
As Head of Brand and Business Development, I led brand and commercial strategy across a portfolio of fashion and accessories brands. I now operate independently through Ciento Supply, which I founded, continuing to build and scale brands across product, creative and global distribution.
I continue to manage product, creative direction, campaigns, and 360 degree wholesale partnerships with retailers including Zalando, ASOS and Urban Outfitters for a group of fashion brands, each with distinctive personality.
I guide designers, curate collections, and deliver campaigns end-to-end— art directing, styling, and producing shoots with precision and impact.
Alongside this, I drive business development, sales and licensing, securing new accounts and implementing exclusive partnerships with brands including Ed Hardy and Smiley.
With a background as a Senior Buyer and with diverse team leadership experience, I combine creative instinct with commercial insight to deliver projects that are both inspired and profitable.