business
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Developing visual sales decks, product presentations, range plans, line sheets, and costing sheets to support sales meetings, follow-ups, and order placement. Each asset is tailored to the brand, retailer, and deal type to maximise strategic growth and success.
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Before sales windows and meetings, I oversee and cost ranges fully to achieve KPI targets such as net margin and landed profitability. Capably talking through and analysing seasonal plans and individual sales accounts to sign off with directors.
Once selections are made, I renegotiate terms to secure the best outcome, including payment terms, discounts, packaging solutions, and freight options.
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Previously as Senior Buyer at DCK Group, I gained full expertise in trading multiple brands and retailers. In my current role as Head of Brand and Business Development, I focus on wholesale and marketplace accounts, supporting buyers and merchandisers with trading decisions and leveraging trading strategy to drive business growth.
I also manage marketing budgets across multiple platforms, including Zalando, using metrics such as ROAS, CPE, and conversion to inform agile, data-driven decisions.
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Leading partnerships and account management at The Brand Stable, I travel internationally to meet buyers and retailers, leading sales meetings and presenting brands and collections. Leveraging long-standing relationships and deep market insight, I drive sales with energy and adapt my approach to suit each situation.
In previous in-house roles, I’ve driven business success by building strong cross-department relationships, from mentoring and training entry-level teams to shaping and signing off strategic initiatives with the board.
sales
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I create targeted overviews that work equally well as standalone references or for presentations in meetings and calls.
Leveraging strong networks, I approach targeted opportunities with tailored strategies for each account, brand, and project, ensuring maximum impact.
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I lead projects and coordinate freelancers, internal, and external teams to deliver high-impact account and project pitches. I provide strategic insight across business operations and adapt messaging to engage and resonate with every audience.
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I manage account setups end-to-end, collaborating with internal experts to ensure seamless onboarding and market launch of new projects.
Pitching & Aquisition
I led the development of the Ed Hardy jewellery category, overseeing product, packaging design, and leveraging key retail relationships to launch with Zalando in Autumn 2024. Within a year, the range expanded into Urban Outfitters, ASOS and Studio88, with new markets in Australia and South Africa tested through temporary authorisations ahead of further scale.
Following the closure of The Brand Stable, I renegotiated the licensing agreement with Iconix to secure and stabilise a long-standing, high-growth partnership, enabling its continuation under Ciento Supply.
ED Hardy, Iconix International for The Brand Stable / CIento Supply
*Confidential financial and operating planning info has ben removed
A connection through our Financial Controller introduced us to Refined Networks — a London-based tech and logistics platform powering cross-border growth for fashion brands. Seeing the potential to unlock major new retail doors, we organised an introductory pitch and quickly identified Bloom & Bay as the strongest fit for their consignment partnership with John Lewis.
Because Refined Networks manages stock-holding and fulfilment, the setup required a new operational approach, but after several months of strategic range planning, costing, and onboarding, we launched Bloom & Bay on John Lewis in 2023 — selling over 18,000 units of women’s accessories in the first year.
Bloom & Bay for John Lewis, via The brand stable & Refined networks
As Senior Buyer at DCK Group, I led the menswear division end-to-end, driving growth across Topman, Burton, and launching Uncommon Souls with ASOS. Spotting River Island as a major opportunity, I initiated contact with their leadership and led six months of pitching, range development, financial modelling, and retail planning.
This secured a full multi-category partnership across women’s, men’s, and kids’ jewellery, delivering 40% incremental revenue for the mens department in year one and establishing River Island as the company’s largest account after Arcadia’s collapse.
River Island for DCK Group
*Confidential financial and operating planning info has ben removed