product

I live and breathe product, with curation, design and category implementation at the core of my career. At heart, I’m a jewellery specialist, having spent seven years at DCK Group as Senior Buyer for accessories, managing all menswear for the group and overseeing around 1,500 buyer-developed SKUs annually with a team of six across Buying and Design.

From 2020, I held a hybrid role at The Brand Stable, leading both sales and product across multiple categories, including jewellery and accessories, working with global retailers across DTC, concession, wholesale and marketplace models.

I went on to found Ciento Supply in 2026, where I lead the business end to end, spanning design, creative, finance, operations and distribution, while keeping product and the customer at the centre of every decision.

Across my career, I’ve taken full ownership of product ranges spanning own buy, white label, concession, branded and licensed goods, with a continued specialism in menswear alongside cross-category development for both genders.

buying & Product Development

Text reading 'The Brand Stable' in bold black letters on a white background.
The image features the text 'DCK GROUP' in large, bold black letters on a white background.

I’m a jewellery specialist with over a decade of unrivalled category experience, particularly in men’s product. I’ve spent ten years travelling to the Far East to work directly with supply chains and previously held a product development role living in China, giving me a level of technical and manufacturing insight few in the market possess.

My expertise spans stainless steel, alloys, sterling silver, gold plating, mixed media and semi-precious stones, supported by deep, long-standing supplier relationships. I’ve also led sustainable innovation—launching the recycled jewellery range Icon Brand: Recast—and expanded my capability across the full accessories portfolio, from sunglasses and watches to bags and soft accessories.

Categories

Close-up of a person's neck with multiple gold necklaces, including a chain with a lock and charms, a choker with small charms, and a pendant with a diamond-studded charm.
A young man wearing a colorful floral patterned cap and a red geometric patterned coat lying on a marble bench with a matching marble background.
A black woven bag with wooden handles sits on a wooden railing, with a scenic ocean view and rocky cliffs in the background.

I’ve worked end-to-end across the full product lifecycle, from research and trend through design, CAD, development and spec, to sourcing, costing, manufacturing, distribution and trade. I’ve led teams across Buying, Design, Sales and Merchandising, driving each stage to align with and strengthen overall business strategy.

I now direct Ciento Supply end to end, leading the business from P&L and cash flow through to distribution and trade.

process and lifecycle

brands

Brands that I have, or have had, ownership of the product portfolio include Hoemo World, Ed Hardy, Smiley, Icon Brand, Steele & Stone, Bloom & Bay, Classics77, WFTW, Steele & Stone, Uncommon Souls, Sacred Hawk, Erase, Hikari, and many others.

Retailers that I have experience working with in delivering product include Zara, Zalando, ASOS, Urban Outfitters, John Lewis, Frasers Group, TJX, Nordstrom, Namshi, The Iconic, Culture Kings, Arcadia Group, River Island and many others, all in varied forms and structures from white label, to concession, wholesale and marketplace.

Retailers